Tender Details

Country: Germany
Summary: Advertising_Implementation Agency
DET Ref No: 113771565
Deadline: 25 Feb 2025
Financier: Self Financed
Purchaser Ownership: Government
Tender Value: 1250000
Notice Type: Tender
Document Ref. No.: 55563-2025
Purchaser's Detail:
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Description:
With this call for tender Naturland aims find an Advertising Agency, who will be tasked to support implementation of the Campaign that Naturland is planning to apply in the upcoming round of “Calls for Proposals” Promotion of Agricultural Products by the European Commission. launched in January 2025. The first phase of the project (2021-2025) targets both B2B (HORECA sectors, media that focused on F&B) and B2C audiences. The foundation includes a well-developed website and a Facebook fan page as tools for communication with the audience. Workshop events were hold successfully to attract Retailers, Chefs, Restaurant Owners and journalists. In the second phase, the program will continue to raise awareness of EU organic products in both towards B2B and B2C.. The three-year program will focus regionally on the 2 big cities in Vietnam - Hanoi and Ho Chi Minh (20/80%). Target groups include: -Consumers (B2C) -Importers (B2B) -HORECA -Food retailers in the premium segment (B2B) -Large retailers (B2B) -Specialist retailers for organic products (B2B) -E-commerce platforms (B2C) The aim of the campaign is to reach a maximum number of companies and consumers in the target areas. No specific individual organic product is advertised, but rather a selection of products ("organic basket"). Scope of work The actions to be carried out by the Implementation Agency for this program fall under the following types of activities: 1.Strategy Definition: identify suitable approaches for Eu...
Documents:

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Advertising_Implementation Agency - Germany Tender

The NATURLAND - VERBAND FÜR ÖKOLOGISCHEN LANDBAUE.V., a Government sector organization in Germany, has announced a new tender for Advertising_Implementation Agency. This tender is published on GermanyTenders under DET Ref No: 113771565 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2025-02-25.

The estimated tender value is 1250000, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.