Tender Details

Country: Germany
Summary: Creative Strategy (Los 1) and Media Strategy (Lot 2) to Apply for the Offer and Price Communication for the S-Bahn Munich
DET Ref No: 120172377
Deadline: 09 Jul 2025
Financier: Self Financed
Purchaser Ownership: Government
Tender Value: Refer Document
Notice Type: Tender
Document Ref. No.: 353934-2025
Purchaser's Detail:
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Description:
The contractual status is the conception of a strategic creative (lot 1) and media concept (lot 2) as well as the derivation and implementation of relevant marketing measures as part of the price and offer communication for the S-Bahn Munich. This should be two to three cross-media campaigns every yearas well as continuous marketing measures within the MVV composite area with an individual MediaMix and a corresponding advertising success control.The creative strategy to be developed by the contractor are to create two to three multimodal campaigns and ongoing marketing measures in the sense of Always-on communication annually. In addition to advising the client and setting up a campaign andCommunication concept also the definition and conception of suitable concrete marketing measures.Media strategy must be created annually for two to three cross-media communication campaigns as well as for continuous always-on communication based on the creative approach and the respective target group (s).
The media consultation includes media advice, media planning,den Me...
Documents:

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Creative Strategy (Los 1) and Media Strategy (Lot 2) to Apply for the Offer and Price Communication for the S-Bahn Munich - Germany Tender

The BAVARIAN RAILWAY COMPANY MBH, a Government sector organization in Germany, has announced a new tender for Creative Strategy (Los 1) and Media Strategy (Lot 2) to Apply for the Offer and Price Communication for the S-Bahn Munich. This tender is published on GermanyTenders under DET Ref No: 120172377 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2025-07-09.

The estimated tender value is Refer Document, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.