Tender Details

Country: Germany
Summary: Implementation of the Umbrella Brand Strategy of the German Pension Insurance
DET Ref No: 118802914
Deadline: 12 Jun 2025
Financier: Self Financed
Purchaser Ownership: Government
Tender Value: EUR 14400000.00
Notice Type: Tender
Document Ref. No.: 296954-2025
Purchaser's Detail:
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Description:
Contract of the implementation of the umbrella brand strategy of German pension insurance in the areas of strategic support, creation, production and media
strategic support, creation/production, evaluation
strategic support, creation and production of communication andAdvertising materials, evaluation for up to 2 umbrella brands and 4 themed campaigns per year. Detailed information can be found in the appendix "Service list for view".
Budget:
The maximum budget of 3,600,000 euros gross over the entire contract period must not be exceeded. Of thatIf up to a maximum of 1,200,000 euros gross and up to a maximum of 600,000 euros gross annually to the first contract year.
AlsoIf the contractor takes over the print processing and the pressure production costs of advertisements and posters for outdoor advertising (OOH).Gross over the entire contract period must not be exceeded. Of this, this is expected to apply to the first contract year up to a maximum of 1,800,000 euros gross and up to a maximum of 2,400,000 euros gross annually.

Doc Title: implementation of the umbrella strategy of theGerman ...
Documents:

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Implementation of the Umbrella Brand Strategy of the German Pension Insurance - Germany Tender

The DRV BUND SHOPPING MANAGEMENT, a Government sector organization in Germany, has announced a new tender for Implementation of the Umbrella Brand Strategy of the German Pension Insurance. This tender is published on GermanyTenders under DET Ref No: 118802914 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2025-06-12.

The estimated tender value is EUR 14400000.00, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.